Coway Indonesia Wins at APLI Awards 2025

Coway International Indonesia reaffirmed its commitment to ethical and sustainable direct selling practices by participating in the APLI Awards 2025, organized by the Indonesian Direct Selling Association. The event was attended by government and industry representatives, including members of parliament and other key figures, highlighting the importance of developing healthy direct selling practices.

At the event, Coway Indonesia’s top executives received the Top Leader Award for their exceptional leadership. This recognition emphasized the company’s efforts in ensuring transparent and ethical sales practices, focusing on product quality and customer service.

Additionally, Coway participated as a sponsor of the awards, offering an Air Purifier Storm as a door prize, promoting healthy air quality solutions.

The President of the company, Tony Cho, highlighted the significance of such awards as part of Coway’s journey in the direct selling industry. The company aims to continue advocating responsible practices, emphasizing product quality and adherence to regulations.

Key market players, including directors from the Ministry of Trade and APLI leadership, attended the awards, underscoring the sector’s role in the national economy by creating flexible and inclusive business opportunities.

Coway sees direct selling as a means for more personalized consumer interactions, providing economic participation opportunities and entrepreneurial skill development across all societal layers.

The company continues to enhance its services and strengthen consumer trust, aiming for sustainable growth in Indonesia’s direct selling industry.