Business Opportunities in Food and Beverage Under Pressure

Amid fluctuating purchasing power, the food and beverage industry in Indonesia faces several challenges that open opportunities for innovation and growth. The Indonesian Chamber of Commerce and Industry predicts that the industry will continue to face issues such as fluctuations in raw material prices, production costs, and consumer price sensitivity. Despite purchasing power being in recovery, the Deputy Chairman of Indonesia’s KADIN for Industry, Saleh Husin, emphasizes that this sector remains critical as it addresses a basic human need. He expressed confidence that businesses could leverage existing resources and raw materials to create innovative products that appeal to consumers. These opportunities could strengthen the industry’s position even amidst economic instability. Looking ahead, success will hinge on the ability of businesses to adapt to changing market conditions and evolve according to new demands. A heightened focus on sustainability, leveraging local resources, and promoting sustainable consumption values could become the key to successfully developing the industry in 2026.