Global Trends and the National Initiative 'Indonesia Asri' in 2026

Indonesian tourism stands at the brink of significant transformations in 2026. The government has set an ambitious target of attracting 17.6 million international tourists, focusing on the concept of green and quality tourism. A key initiative is the ‘Indonesia Asri’ program proposed by President Prabowo Subianto. This program aims to redistribute tourist flows to prevent saturation in popular spots like Borobudur and Labuan Bajo, engaging less known yet equally captivating locations. The five main tourism trends in 2026 include cultural immersion, eco-tourism, adventure tourism, culinary and wellness experiences, and visiting hidden natural gems. These trends, combined with Indonesia’s rich cultural heritage and natural beauty, present vast opportunities for the country on the global tourism stage. However, successful implementation will require infrastructure improvements, enhanced security measures, and the establishment of a national tourism brand.