How Digitalization Makes Indonesia's F&B Business More Advanced Than Malaysia's

The impact of digital technology on Indonesia’s F&B sector has become significant with the introduction of cloud solutions by PT Esensi Solusi Buana (ESB). Since 2018, the company has been enhancing its SaaS platform to integrate operational processes in restaurants. This helps to improve efficiency and gives Indonesian businesses a competitive edge over neighboring countries like Malaysia and Singapore. In an interview, Gunawan Woen, Co-Founder & CEO of PT Esensi Solusi Buana, discussed the paths and successes of implementing new technologies, emphasizing the role of digitalization in business scaling.