DADA's Strategy: Strengthening Position Through Value-Added Products

In 2026, PT Diamond Citra Propertindo Tbk (DADA) is further solidifying its position as a leading real estate company in Indonesia by focusing on value-added products. Since its listing on the Indonesian Stock Exchange, the company has maintained a clear strategy based on superior planning, design, and innovation. This approach has earned DADA national recognition, evidenced by winning the Indonesia My Home Award (IMHA) 2025 for the Apple 3 Condovilla project. This project exemplifies DADA’s strategy of creating not only visually appealing homes but also long-term investment opportunities. Apple 3 Condovilla offers a modern European-style condovilla targeting the urban segment that values comfort, architectural aesthetics, and asset growth. The success of this project has encouraged the company to expand its portfolio in strategic areas, maintaining high standards of quality and effective governance. With ongoing fiscal stimuli, including government-covered VAT on residential property, DADA is focusing on market segmentation and product differentiation to sustain competitiveness and sales stability. The company’s financial performance has significantly improved, with net profits in the first quarter of 2025 rising by 455% compared to the previous year. Director and CEO Bayu Setiawan highlights that the rise in profits reflects an increase in net profit per share, setting a new benchmark for future DADA projects.