Visa Targets BPD and Young Generation for Expansion in Indonesia

In 2026, Visa, a leading global payment processor, is enhancing efforts to expand its presence in Indonesia. As part of this strategy, the company is investing in the digital economy development, creating partnerships with Regional Development Banks (BPD), and focusing on youth as a key segment. Vira Widiyasari, country manager in Indonesia, emphasized that digital payments are becoming a crucial infrastructure element for the country’s economic growth. Throughout the year, the company will work on strengthening the ecosystem, including expanding access and building trust to create a sustainable economic impact. Visa’s strategy includes strengthening its position in segments such as sports, gaming, music, and lifestyle to capture a broad youth audience. Additionally, Visa is enhancing ties with BPD, enabling banks to offer users international-level payment support. This is particularly important for promoting financial inclusion and the global competitiveness of local businesses.