Rising Nutrition Awareness: Urban Residents Opt for Healthy Snacks

Recently, Indonesia has witnessed a noticeable rise in interest in healthy eating, especially among urban residents. More people are starting to prefer products with high nutritional value. This creates conditions for the growth of the functional snack market in the country. G ONE Seaweed has launched a new line of seaweed products, focusing on this trend. According to the company’s CEO, Meidiana, the seaweed market in Indonesia holds great potential, especially given the increasing popularity of high-value-added products. Importantly, the company pays significant attention to product standardization and safety, complying with international requirements such as HACCP and halal certification. This approach allows them to build consumer trust and minimize risks associated with strict food regulations in Indonesia. The company implements a multi-channel distribution strategy to make its products accessible both in traditional retail outlets and on digital platforms. Another key aspect is the use of sustainable natural resources for production, aligning with global trends. G ONE Seaweed plans to expand its market through educational initiatives and collaboration with other companies.