Pollux Hotels Group Leads a New Era of Eco-Luxury in Indonesia
Pollux Hotels Group, a leading hospitality player in Indonesia, has announced the initiation of its “Eco-Luxury Transformation” program, marking a significant shift towards sustainable practices in tourism. Supported by the Credit Guarantee and Investment Facility (CGIF) from the Asian Development Bank (ADB), this initiative showcases Pollux’s serious commitment to environmental issues. Inspired by global trends focusing on sustainability and shifting tourist preferences, Pollux Hotels aims to reduce its carbon footprint through investments in technology and infrastructure that decrease energy consumption and improve resource management. The program includes the installation of solar panels, advanced wastewater management systems, and the use of energy-efficient cooling technologies. These steps align with ESG principles and are attractive to international investors. The company’s CEO emphasized that the future of hospitality extends beyond visual luxury and includes environmental responsibility. Pollux aims to set new standards by combining luxury with ecological sustainability, and with this new strategy, plans to become a benchmark both nationally and internationally.
