Hyundai CRETA Alpha Launches! More Striking Look with Premium Pricing

Hyundai Motors Indonesia (HMID) has recently launched the new Hyundai CRETA Alpha. Positioned as the most exclusive model in the CRETA lineup, it boasts a bold design and premium features. Aimed at the B-SUV segment, the model serves as Hyundai’s strategic response to the increasing competition in the Indonesian compact SUV market.

The New CRETA Alpha is developed and manufactured in Indonesia, which underscores the brand’s significance and competitiveness in the local market. Alongside the model’s launch in Jakarta, Bandung, Surabaya, and Batam, Hyundai organized 15 exhibitions in various regions to reach a wide audience. An online broadcast was also conducted to engage consumers and media in other cities such as Medan, Balikpapan, Makassar, among others.

Kenny Lee, President Director of Hyundai Motors Indonesia, highlighted that changes in consumer preferences were the main reason for this variant’s introduction. Modern consumers are seeking identity and lifestyle through their vehicles, beyond mere functionality. The New CRETA Alpha epitomizes these concepts.

Fransiscus Soerjopranoto, Chief Operating Officer of HMID, stated that the vehicle is fully adapted to local market needs, enhancing its market presence and demonstrating Hyundai’s commitment to satisfying Indonesian customers’ preferences.