The Illusion of Indonesian Tourism Success

Indonesian tourism frequently garners international awards, creating the impression of significant success. However, such awards often do not reflect real changes in infrastructure and industry development. The main criticism is that the government focuses on the number of awards, forgetting the need for sustainable and balanced development. Awards are more of a promotional tool than a practical reflection of the infrastructure or service quality in tourist areas. A tourism expert indicates that policy based solely on image may not align with the country’s long-term interests.