Visa Targets Young Generation to Boost Digital Transactions

Visa aims to strengthen the digital payment ecosystem in Indonesia by 2026. The strategy focuses on engaging the new generation of consumers, collaborating with regional banks, and enhancing the global network. Vira Widiyasari, Visa Indonesia’s Country Manager, emphasized that digital payments are vital for economic growth. In 2026, Visa will participate in various events, including the Mobile Legends: Bang Bang World Championship in Jakarta, the MAMA Awards, and the Maybank Marathon in Bali. Visa also plans to expand collaboration with local banks to provide broader access to Visa’s global network. These efforts are directed towards strengthening financial inclusion and supporting sustainable economic growth.